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Positioning: The Battle for Your Mind
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出版社:McGraw-Hill Education - Europe
作者: Al Ries
出版时间:2000年12月28日
10位国际标准书号:0071359168
13位国际标准书号(ISBN13):9780071359160
页数字数:246 页
所属类别:精装书
重量:544 克
规格:20.8 x 19 x 2.5 cm
365足球滚球漏洞_365滚球 1.86_滚球 365格式: 纸质版或者PDF电子版(用Acrobat Reader打开)
中文名称:
365足球滚球漏洞_365滚球 1.86_滚球 365简介
Positioning: The Battle for Your Mind
“Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....”—David Bohnett, Chairman and Founder of GeoCities A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals—including tens of thousands of Ries and Trout groupies, worldwide—the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “Positioning” a product in a prospective customer’s mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn’t follow, Ries and Trout’s thinking.
365足球滚球漏洞_365滚球 1.86_滚球 365摘要
"Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...."--David Bohnett, Chairman and Founder of GeoCities A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals--including tens of thousands of Ries and Trout groupies, worldwide--the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why "Positioning" a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.

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Positioning: The Battle for Your Mind
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